Aiming To Be A Full-Service Fitness Platform, Runtastic Launches New Indoor App Suite; Hits 14M Downloads

Thanks to MapMyFitness, RunKeeper, Nike and many more, apps that keep track of your exercise and push you to drop those extra pounds are by no means novel. Nonetheless, bootstrapped European startup Runtastic is still managing to carve out a name for itself in a crowded space by offering a simple user experience, while still offering the deeper functionality of higher-end products. Continuing to build out what it intends to be a full-service health and fitness platform, Runtastic today expanded beyond what has been its core focus to date -- outdoor recreation, like running and cycling -- launching a new suite of apps that target indoor exercise enthusiasts. Its so-called "Fitness App Collection," which is now available for Android, iOS and the Web, includes four motion-activated apps, including PullUps, PushUps, SitUps and Squats. You can probably guess at their content.

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